Ginnie Barnet is Editor In Chief for Gist Law. Ms. Barnet is responsible for insuring that all print media published by the company has been fact-checked, proof-read for content, quality, and grammar. In addition to her responsibilities for the publications of the company, Ginnie edits all material written by us, for our clients. Ginnie is driven by a quest for perfection and has a work ethic uncommon in today’s environment. It is not unusual for Ginnie to be working late at night and again very early in the morning checking and re-checking for any potential errors and making corrections in publications. Ms. Barnet not only relies on her extensive knowledge base but is always researching or studying the ever changing standards and preferences of the written word. Ginnie has over 25 years’ experience in editing technical, medical and legal papers and is a published author. Combining experience with skill, Ms. Barnet brings to Gist Law and Today’s Legal News the assurance that that quality and excellence prevail.
John Ray is the founder of Gistlaw, a company that provides news, products and services to the legal industry. John is a well known author and speaker primarily in the pharmaceutical mass tort space as well as internet marketing and search engine optimization for law firms. John is widely considered one of the most accomplished Search Engine Optimization experts in the world and his prior career as an executive in the pharmaceutical industry gives him unique perspective as a marketing consultant for plaintiff Mass Tort Law Firms. Mass Tort America, a Gistlaw company, holds the known record for client generation in a single mass tort case.
Susan Ray is a partner and CFO of Gist Law. Susan’s background is as varied as it is extensive. Prior to her time with Gist Law, Susan served as Director of Financial Management for a national corporation. For 40 plus years Ms. Ray was a healthcare professional. During her many years in that industry she was a highly skilled clinician quickly moving into management. Her career path ultimately led to healthcare administration and culminated in 20 years as an executive in the highly regulated pharmaceutical Industry. The pool of knowledge derived from her career gives Susan a unique insight to the medical, pharmaceutical and legal industries. Ms. Ray is a published author with a focus on the science of medicine. She routinely contributes her expertise to the growth and development of Gist Law and Today’s Legal News.
Crystal Kizer is lead programmer for Gist Law. She is proficient is many languages including but not limited to HTML4, PHP, Actionscrip and HTML5. While programming is Crystal’s primary function, she brings to Gist law and Today’s Legal News many additional skills. Crystal is proficient is the use of many software applications and excels in several other areas of computer science. When Ms. Kizer encounters an unknown, she tackles it and adds it to her skill set. Crystal is dogged in her pursuit of knowledge. She is a detail oriented perfectionist, a problem solver and continually strives to grow as a person and professional. Crystal uses her knowledge and inherent qualities to the benefit of our clients. Ms. Kizer graduated from ITT Tech where she distinguished herself as the Valedictorian of her class.
President of vitalink®, has over 10 years experience in law firm marketing, including significant background speaking and writing on a variety of marketing topics, including public relations, research, integrated marketing, branding, media, niche marketing, and strategic planning. Jeanne is the current Executive Producer of Spotlight on the Law.
Jeanne has presented to audiences such as Lawyers Inner Circle, PILMMA, National Academy of Trial Lawyers, National Association for Government Information Officers, and Catalyst 100; and her marketing firm, vitalink, has handled marketing for dozens of law firms nationwide.
Jeanne can be reached at 1.919.850.0605 or contact her via email at jfrazer@theexpertspeakers.com.







