Law Firm Marketing Archives

A Hip Recall Discussion will take place at Mass Tort Seminar

September 20, 2011 by crystal

A Hip Recall Discussion will take place at Mass Tort Seminar
(September 20, 2011) A Hip Recall discussion will be but one of the many topics presented at “Not Your Typical Plaintiff Lawyer’s Seminar” that will be taking place at the 10th anniversary celebration of Mass Torts Made Perfect and Torts Made Perfect. This highly anticipated event will take place at the Bellagio Hotel and Casino in Las Vegas, Nevada on October 12th-14th, 2011. The agenda put together for this seminar was designed to, “help plaintiff attorneys succeed in all aspects of their practices, from attracting clients to preparing for trials against formidable opponents”.

The Depuy Hip Recall is still a hot subject today, even after a year of its having been recalled. Many believe that there are still unanswered questions in reference to this Hip Replacement Recall and many patients are still suffering from the defective product. This Hip Implant Recall was brought about after the United States Food and Drug Administration issued a statement declaring that, “On August 24, 2010, there was a voluntary recall of the Depuy ASR total hip system because of new, unpublished data from the UK joint registry indicating the revision rates within 5 years were approximately 13 percent”.

Hip Recall law firms are still receiving phone calls on a daily basis from people who are suffering serious complications from their defective hip replacements and are seeking out legal advice for a possible Hip Implant Recall Lawsuit. One such call that led to a major Hip Replacement Recall lawsuit was that of a Michigan woman who filed a lawsuit against Depuy Orthopedics Inc. and its parent company Johnson & Johnson claiming that they purposely concealed the device’s harmful effects to consumers.

If you were affected by the Hip Recall or if you have had any type of hip replacement implant that has been causing unusual pain and discomfort, then it is important to contact a reputable hip recall attorney to find out about your legal rights in reference to a Hip Replacement Recall and to answer any other questions that you may have.

If you are interested in finding out more about the Mass Torts Made Perfect and Torts Made Perfect 10th anniversary seminar, then please visit their website at: www.masstortsmadeperfect.com to get all the details about registration, guest speakers and topic agendas such as the Depuy Hip Recall.

To CRM or NOT to CRM? Law Firms Should Market to Current Clients

July 13, 2011 by admin

(Courtesy Photo)

That’s a great question. The best answer I can give you is that it costs 3-8x more to acquire a new client than to retain an existing one. In today’s competitive legal marketing environment, law firm owners and managers need every advantage they can get. Client relationship management and marketing (CRM&M) keeps your firm on the top of the mind of your client. By doing so, clients are more likely to return for additional services, and the ‘reminder’ encourages them to be your advocates and to refer your firm to their friends and families.

There are both new and tried and true methods you can utilize to stay top of mind with your clients. The channels you use will vary depending on your typical client demographics and your practice area. Here are a few of our favorites:

Newsletters – newsletters are a popular way to educate and interest your clients. You may want to use both printed and e-mail versions for frequency of touches. In the e-mail version, use links to articles and information you post online to keep the actual newsletter short and easy to read. Make certain to utilize tracking URL’s so you’ll know the click came from the newsletter. For printed newsletters, you can use a separate landing page to track the source or consider adding a QR (quick response) code for more information.
Issue a special invitation to download a free article or attend a special seminar. This can be done in your newsletter, but even better if it is done via a letter or postcard.
Consider a referral program where current clients get recognition or bonuses for each friend they refer that becomes a client. Recognize clients who make referrals in your newsletter, send them holiday cards, useful educational materials, etc. If you don’t want to send a bonus for each client, try quarterly perks.
Instead of the old calendar refrigerator magnet, consider sending a magnet with local college or pro sports team schedules (i.e., Georgia and Georgia Tech Football) that has your logo and info. If sports don’t work for your target market, think about what they like and provide it.
Send birthday cards or offer birthday discounts good during their birth month. If you provide estate planning services, for example, offer them a discount on an estate planning review session and related updates.
Engage current clients via social media – get them involved via contests or shared causes and encourage their feedback and support.
Consider a professional referral program if you frequently have or would like to have others (CPA’s, rehab centers or other law firms) refer to you. Include a special version of your newsletter with key updates and information that is relevant to their business. Multi-tiered plans also work for differing levels of referral partners.

If your marketing dollars are limited, creative ideas to market to current clients and encourage repeat business and referrals is a great use of funds. Some other things to consider:

Let your personality shine through – studies have shown that a personal voice (vs. a corporate voice) is much more effective when dealing with clients. This includes lifestyle type articles.
Educational information is best and sometimes works better than a direct call to action.
Ask clients to rate your firm via local business ratings on Google or Bing, Yelp, HotPot, etc.
Don’t forget to adhere to your branding guidelines throughout.
Marketing takes time and money—it’s a sliding scale and your plan will depend on how much you can invest of each.
Don’t always look at what your competitors are doing to market. Look to other industries and don’t be afraid to try new things as long as they work within your guidelines! Test what works.

Have other questions about CRM&M? Let us know! We’d be happy to speak with you.

Author Jeanne Frazer heads up The Expert Speakers, a group that provides marketing, management and motivational speakers, writers, coaches and mentors across numerous industries for events, seminars and workshops. Frazer is also president of vitalink^® a creative + strategic marketing think tank, and strategic partner for Lawyers Marketing Agency. Jeanne may be reached at jfrazer@marketingspeakerauthor.com or 919.850.0605. Her blog may be found at marketingspeakerauthor.blogspot.com/.